About Me

I’m Sam, hi! Nice to meet you.
I grew up playing sports but was never the leanest of kids. I always had a little bit of ‘puppy fat’ and then in my late teens & early 20’s, that puppy fat turned into a fairly substantial spare tire.

When I was about 25, after struggling to fit into a pair of 36″ waist trousers, (I’m only 5’10” so a 36″+ waist isn’t a good look), I decided I’d better do something about it.

To start with, I did loads of stuff wrong. I’d totally cut out certain foods & food groups. I’d avoid social occasions & meals out so I didn’t have to eat any ‘bad’ foods’. I just made things a lot harder than I needed to.

But over the last 5 years or so, I’ve spent a lot of time educating myself; reading, listening to podcasts and more recently, completed the SBS Academy.

I’ve made some great progress in my own physique over those years, which has given me a whole lot more self confidence. It’s also improved my health & feelings of well being; which are really important, even if all we care about to start with is looking better naked 😉

A big passion of mine is to help people transform their own body and as a knock on effect, change their whole life! I want to help them feel more confident in themselves, improve their quality of life & help them look better naked.

As well as working on a one to one basis with people, I also want to share some of the things I’ve learned through my writing, to help people live healthier, happier & enjoyable lives.

When I’m not helping people on their body transformation journey, I enjoy cycling, walking, listening to music, watching TV box sets & films.

I also enjoy writing. Mostly about fitness & nutrition but occasionally I’ll ramble on about other topics.

I hope you find this website useful.

If I can help you in any way, if you have any questions or anything, please get in touch.

Load More
Something is wrong. Response takes too long or there is JS error. Press Ctrl+Shift+J or Cmd+Shift+J on a Mac.